Die Marke

Berlin is the home of “Barcode”.

When a city becomes the definition of the longing for freedom, freedom of mind, body and soul. When a city becomes an expression of your true self and authentic life and you can be who you are. If one city becomes the definition of the club experience in other dimensions, it is Berlin.

“Barcode” is all of that.

Our collections are fetish, fashion or sportswear. You define this for yourself and no one else! Touch it, feel it, wear it, own it, because it is your body, your soul, your freedom and your life. Alone or with others. Anywhere, any time and any occasion.

The core brand of “Barcode” is outfits.

Outfits in combinations of colors and materials and the expression of freedom and how you feel right now.

Founded in Berlin in 2008 by Frank Michehl and Stoyan Nikolov,

“Barcode” became the first global queer and LGBT brand for sports fetish and club wear. Always in tune with the times in Berlin and largely produced in our own factory, “Barcode” has been “Made in Europe” since the beginning. The materials and innovative manufacturing processes guarantee high quality.

You can touch and experience “Barcode” in our shops. Find your nearest location here:

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community:

“With “Barcode” I discovered preferences!
One of them became my new freedom.

“With “Barcode” I’m sexy!
For me and for others. “

“With “Barcode” I discovered my sports fetish,
which I live out at parties in Berlin.”

“If I wear “Barcode,” suddenly everyone wants me!
For the moment the mood is different. “

“With “Barcode” Jocks I feel empowered to live who I am!
A sexy bottom.”

“With “Barcode” cotton is my new fetish”
I prefer to wear the Identiy socks.